Case study: Yumi
Brief
Yumi International approached several London agencies and ourselves with a brief to reposition the brand, establish a defined Customer demographic profile and to create a completely new store concept.
Result
After our successful pitch for this project we quickly set about the creation of a radical new store design and look and feel for the brand which could translate to both stand-alone stores and concessions. This led to both the retro installation of the concept into existing stores but also the creation of new stand-alone stores.
Deliverables
- BRAND DEVELOPMEMT
- DESIGN DEVELOPMENT
- SITE FEASIBILITY
- DESIGN IMPLeMENTATION MANAGEMENT
- PROJECT MANAGEMENT
- SPECIALIST JOINERY CONSTRUCTION
- SIGNAGE CONSTRUCTION
- STORE BUILD & PLANNING
